Non-skippable video interstitial

This is a full-screen video ad that appears at an unexpected moment in the game or in a stretch of content, when the person chose to do something else or is already doing something else, and that cannot be skipped or closed. The person is stuck until the video ends. It is like standing in a line, with someone closing the door and only opening it when they finish talking.

The Coalition for Better Ads tests included four versions of this case: a 15-second unskippable video before the game or content, a 15-second unskippable video during the game or content, a 15-second unskippable video at the end of the game or content, and an unskippable video at the end of the game or content. Note that even the end of the level appears in the tests for this rule when the video cannot be skipped.

There is only one official exception. According to the Coalition, unskippable interstitial videos that appear after the score screen did not fall below the standard for apps. So, for a video that cannot be skipped, the only moment the official page accepts is after the score screen. A video that can be skipped or closed does not fit this definition, because the rule talks about a video that can be neither skipped nor closed. But be careful: if that video appears at the start of a level or of a piece of content, it falls under the rule for interrupting interstitial video.